WD-40 | Magazine Ads

When trying to design a campaign for a product that it already a standard in most American homes, I chose to consider, instead, an audience outside the home that might use WD-40 on a regular basis.

After researching everything that WD-40 could do, I targeted younger males in their early 20s who were involved in a variety of extreme sports. This campaign was focused on WD-40 as an integral part of maintaining the equipment to constantly get the best experience possible.